For the last few years, everyone feared stepping out because of the pandemic, and they preferred choosing everything online for safety. While everything has been facing difficulty with the online experience, some businesses have to start using this as an opportunity to mark their name and place in the market, and they even accomplish complete their goal. For this significant change to fulfill the consumer’s need, they felt to start using D2C(Direct To Consumer). Therefore, the willingness to start D2C, a ( Direct-To-Consumers)Company, has risen.
Rise of India’s Economy With The Emergence Of D2C
India is seeing a massive change with the adoption of D2C brands. Therefore, it is estimated that by 2025 Indian market under D2C will reach 100 billion. With the outbreak of the Covid-19 pandemic, many mediators had to lose their job and had to say goodbye to companies. More than 800+ new brand transformed their market into Direct-To-Consumer. D2C had become a new trend, and after watching the acceleration in the growth of consumer demand, they started shifting their business towards Direct to consumers. It is witnessed that there had been an 88% hike in consumers’ demand in India compared to 2019.
There has been a rise of $2.9 bn in 2013 to over $100 bn by 2020, as we can say that India is one of the fastest-growing e-commerce markets in the world. Moreover, it is witnessed that 19.2% growth in 2021 has been recorded with the rise of the D2C(Direct To Consumers) market.
Rapid Growth in FMCG
When the pandemic hit, people started facing problems and started buying online. While being at home, people started ordering more stuff online. Brands started facing a gloomy economy and down trading their products because all these changes were new. But, with the adoption of D2C, the pages started turning. They found ways to reach the customers directly.
There were lots of companies before the pandemic in India that were operating via cash transactions. However, during the pandemic, many companies started their e-commerce platform or collab with other established companies for delivery platforms such as Zomato, Swiggy, Delhivery, Ekart, BigBasket.
MamaEarth, Wow, Clovia, MyGlamm, and Sugar flourished during this pandemic and showed a high turnover. D2C brands are also focussing on established brands such as Nykaa, Amazon, Flipkart, Myntra for more growth in the economy of India.
So, we can say that India is witnessing the rise of adopting D2C brands in categories such as personal healthcare, skin and hair products, electronics(Boat, Noise).
5 Key Benefits of Going D2C
D2C(Direct Consumer companies) do not depend on convenience stores or mediators to sell their products. Instead, they sell their products directly to consumers through digital channels. D2C is very convenient for consumers because the brand’s prices are high compared to D2C.
So now, let’s have a look at some benefits of going Direct To Consumer business models:
Growth in sales
With the arrival of D2C, it becomes straightforward to sell directly to the consumers. D2C reduces the additional price by removing the dependency on mediators and helps you to observe the consumer’s demands better by personalizing their needs. As a result, D2C helps you to evolve their needs faster.
Due to D2C, sales have been multiplying. In recent data, it is seen that India witnessed a growth in sales of 19.2% in 2021.
- Build trust with consumers
Customer trust is essential for the success of the D2C business. It is necessary to have customers come back to you, send you referrals, write good reviews for blowing up your business. There are several strategies that companies try to build loyalty with customers. Such as by sending emails, text messages, social media messages, by letting them know what the company is doing for their customers. Another strategy is by appreciating their consumers, remembering or understanding their special occasions such as birthdays, anniversaries, or knowing them better. These strategies help to build trust with customers stronger. Take a look at
https://inc42.com/resources/starting-a-d2c-brand-in-india-why-now-is-the-right-time-to-sell-online/.
- More Opportunities To Innovate
D2c allows a manufacturer to test their product at a low rate and get proper feedback. It helps you align the company’s goal with consumers’ needs to accelerate the feedback process. D2C business model helps get detailed insights directly from customers, which is beneficial for improving the targeted campaigns. It became elementary for the manufacturers to understand the need of consumers and save time by giving the real good that they demanded.
- Develop New Revenue Stream
With the outbreak of D2C(Direct To Consumers), there is more flexibility in developing a new revenue stream. D2C is continuously growing in popularity as establishing a new revenue system will help get new growth to the company.
- Omni-Channel E-Commerce
Direct To Consumers(D2C) helps acquaint the customers with all possible ways to interact with the customers only through omnichannel marketing. As a result, Omnichannel is playing a massive role in exceeding the business.
Now, people can buy it with many options channels, or they can quickly return the stuff in various ways.
To know more, click here: https://www.contentserv.com/blog/six-key-benefits-of-direct-to-consumer-d2c-strategy.
Conclusion
For anyone who is looking for an improving increase in sales and revenue should go for D2C business.
D2C is the new trend for converting your monotonous business into a money-making machine.
So, if you are planning to build a new strategy for the next year and want to engage your customers, D2C would be the best choice for you.
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